5 Must-Know Luxury Watch Brands

5 Must-Know Luxury Watch Brands

Knowing the best luxury watch brands is important for sellers and collectors to make informed decisions. 

We will look at the top 5 luxury watch brands known for their high quality, accuracy, and creativity.

These brands have a long history and use innovative techniques.

Audemars Piguet (AP)

Audemars Piguet is one of the most prestigious luxury watch brands, founded in 1875 in Le Brassus, Switzerland.

AP is renowned for its high-end timepieces that combine cutting-edge technology with stylish design.

Some of their popular watches include:

The Royal Oak “Jumbo”

The Royal Oak “Jumbo” is Audemars Piguet’s most famous watch.

First introduced in 1972, this stainless steel luxury sports watch redefined the genre and positioning of stainless steel watches in the luxury market.


The "Jumbo" nickname comes from its large size for the time. This iconic model put Audemars Piguet on the map as a maker of prestigious steel watches.

Royal Oak Offshore 

In 1993, Audemars Piguet launched the Royal Oak Offshore, a larger, more robust version of the original Royal Oak.

Like its predecessor, the Offshore features an octagonal bezel, but with exposed screws and crown protectors.

The brand represents the trendy and sporty style of the 1990s. It has expanded its product range to include different models, sizes, colors, and materials.

Royal Oak Concept

The Royal Oak Concept watch pushes the limits of creativity and complexity.

Each year since 2002, Audemars Piguet has released a new Royal Oak Concept watch featuring an avant-garde design and a futuristic new complication, from acoustics to escapements to orbiting tourbillons.

These concept watches offer a glimpse into the future of high complication timepieces.

Royal Oak 15300

The Royal Oak 15300 is a more accessible timepiece for those desiring the iconic Royal Oak styling.

Featuring a 39mm stainless steel case and “Grande Tapisserie” dial, this self-winding model is powered by the Caliber 3120 movement with a 60-hour power reserve.

For decades, the Royal Oak 15300 has remained a versatile and timeless watch that can be dressed up or down for any occasion.


As one of the most prestigious luxury watch brands, Rolex is renowned for their timeless and high-quality timepieces.

For decades, Rolex watches have been associated with achievement and success. The brand offers a watch for every occasion, from elegant dress watches to rugged sport watches.

The Rolex Datejust

The Rolex Datejust is one of Rolex’s most popular models and a quintessential dress watch. First introduced in 1945, the Datejust defined the iconic Rolex date display at 3 o’clock with its Cyclops lens.

Most users think of it as an essence of style and sophistication. 

The Rolex Day-Date

The Rolex Day-Date is one of Rolex’s most prestigious dress watches.

First introduced in 1956, the Day-Date was the first wristwatch to display the date and day of the week spelled out in full when it was first released.


The Day-Date comes in a variety of precious metals like yellow gold, white gold, and platinum.

The flagship models feature a fluted bezel and are only available in precious metals making it a statement of wealth and sophistication.

The Rolex Datejust

Rolex’s signature Datejust model is one of the most recognizable and versatile watches ever made.

Introduced in 1945, the Datejust was the first wristwatch to display the date through an aperture on the dial.

The Datejust comes in a variety of sizes for both men and women. From sporty to elegant, the versatile Datejust comes in a wide selection of dials, metals, and bracelets to suit any style.

It is a timeless classic and suitable for any occasion.

The Rolex Submariner

Launched in 1953, the Submariner was Rolex’s first diver's watch and one of the first wristwatches to be water resistant up to 100 meters.

It comes in steel, yellow gold, and and features a rotating bezel, Mercedes hour markers, and is renowned for it's durable construction.

The Submariner is the original luxury sports watch and suitable for any recreational activity on land or sea.

It is seen by many as an enduring symbol of style, performance, and adventure

Richard Mille

Richard Mille is one of the most innovative luxury watch brands, creating highly technical timepieces that push the limits of watchmaking.

Founded in 2001 by Richard Mille himself, the brand is known for its use of unusual and experimental materials in watch cases and components.

Some popular timepieces under Richard Mille’s brand include:

Richard Mille RM UP-01 Ferrari

The RM UP-01 Ferrari demonstrates Richard Mille’s mastery of intricate mechanical engineering and passion for speed.

Created in collaboration with Ferrari, this watch incorporates materials and design elements inspired by Formula 1 race cars. 

The case is made of titanium and Alusic, an aluminum alloy used in Ferrari engine pistons. The strap is made of Nomex, a fire-resistant material used in Ferrari driver suits.

Limited to 150 pieces, the RM UP-01 Ferrari is a must-have for die-hard Ferrari and watch enthusiasts.

Richard Mille RM 38-02 Bubba Watson

Golfer Bubba Watson worked closely with Richard Mille to create the RM 38-02, a watch that can withstand the intensity of his swing.

The case is made of TPT quartz, one of the hardest materials used in watchmaking, and the movement is suspended by four braided steel cables. A mechanism inspired by the suspensions of sports cars.


This innovative timepiece is a prime example of Richard Mille's mastery of materials and mechanical engineering.

Richard Mille RM 052 Skull

Inspired by the Mexican celebration of Día de los Muertos (Day of the Dead), the RM 052 Skull features a skull motif on its tourbillon movement.

The skull is intricately hand-carved from white gold and blackened titanium. A technical feat that requires over 150 hours of work.

Patek Philippe

Patek Philippe is considered by many to be the pinnacle of luxury watchmaking.

Founded in 1839 in Geneva, Switzerland, Patek Philippe is renowned for their elegant designs, in-house calibers, and high-quality materials.

Their timepieces are highly sought after by collectors and have been worn by notable historical figures like Queen Victoria, Hussein I of Jordan, and John F. Kennedy.

Some popular options under this brand include:


Launched in 1976, the Patek Philippe Nautilus is one of the brand’s most well-known models.

Designed by the legendary Gérald Genta, the Nautilus features an octagonal bezel, porthole-shaped case, and integrated steel bracelet.


It is a sporty yet refined watch that transitions effortlessly between casual and formal attire. It is available in various sizes for both men and women, with many complications like chronographs, calendars, and dual time zones.


Introduced in 1997, the Patek Philippe Aquanaut was designed as a more casual companion to the Nautilus. It has a rounded octagonal case with a textured dial and rubber strap.

The Aquanaut is highly versatile and suited for activities where water resistance is useful.

Models include time-only pieces as well as complicated versions with additional features like dual time zones, date displays, and chronographs.


Patek Philippe’s Calatrava line epitomizes simple elegance. Launched in 1932, the Calatrava gets its name from the Calatrava Cross emblem on the crown.

Calatrava watches have a minimalist esthetic with either a round or elongated rectangular case and hobnail bezel.

Most models have a small seconds subdial, date window, or center sweep seconds hand as their only complications.

The watch is a timeless dress watch suitable for both formal and professional occasions.

Grand Complications

Patek Philippe is renowned for their highly complicated timepieces, especially their Grand Complications.

These rare watches incorporate a variety of sophisticated features like perpetual calendars, moon phases, tourbillons, minute repeaters, and celestial charts. 

Grand Complication models are pinnacles of haute horology that often require years of research and development to produce.

They showcase Patek Philippe’s unparalleled creativity, craftsmanship, and dedication to the art of watchmaking.

Vacheron Constantin

Vacheron Constantin is one of the oldest luxury watch manufacturers, founded in 1755 in Geneva, Switzerland.

For over 260 years, Vacheron Constantin has been creating timepieces that combine technical mastery and esthetic elegance.

Their watches are highly sought after by watch collectors and connoisseurs around the world.

Vacheron Constantin Overseas

The spirit of travel inspires the Vacheron Constantin Overseas collection.

These sporty yet refined timepieces with a stainless steel case and bracelet are the perfect companion for an active lifestyle.


The models have different features, from a basic three-hand date watch to a chronograph to a very complex tourbillon.

Vacheron Constantin Patrimony

The Vacheron Constantin Patrimony collection pays tribute to the classic Geneva watchmaking tradition.

These elegant and understated watches focus on harmonious proportions, functionality of the dial, and the beauty of the materials.

The models are available for both men and women, with options including time-only watches, moon phase watches, and perpetual calendar watches.

Vacheron Constantin Traditionnelle

The Vacheron Constantin Traditionnelle collection highlights the brand's watchmaking savoir-faire with a touch of modernity.

These watches combine a classic and timeless design with contemporary details and offer a variety of useful complications, such as power reserve indicator, moon phase, and chronograph.

The Traditionnelle collection includes timepieces for both men and women.

Vacheron Constantin Métiers d'Art

The Vacheron Constantin Métiers d'Art collection highlights the artistic crafts, or métiers d'art, used in fine watchmaking.

Each Métiers d'Art model celebrates a particular artistic craft through a unique and often whimsical design. These highly artistic timepieces demonstrate Vacheron Constantin's commitment to perpetuating traditional artistic crafts and a spirit of creativity.


Your watch says a lot about you.

For the distinguished gentleman who values refined taste and peerless craftsmanship, only the finest luxury timepieces will do.