Rolex Unworn 2024 Day-Date 228398TRU

A striking representation of Rolex’s legacy in crafting iconic and luxurious timepieces, the Rolex Day Date ref. 228398TRU stands as a profoundly opulent member of Rolex’s flagship collection, the Day-Date. Launched originally in 1956 as synonymous with powerful people, the Day-Date has come to define Rolex’s positioning within the world’s psyche and it is timepieces like the ref. 228398TRU that we have here that elevates that position further into the stratosphere of horological luxury. Crafted in 18kt yellow gold, the Day-Date ref. 228398TRU sports the Day-Date’s signature ‘Presidential’ bracelet, from which it derives its nickname, and a contemporary 40mm case that exudes a luxurious sense of modernity. However, beyond the ref. 228398TRU’s physical construction is where this incredible timepiece reveals itself as something special. Swapping Rolex’s iconic fluted bezel with a gem-set one, the ref. 228398TRU’s bezel is adorned with baguette-cut rubies that elevate its iconic aesthetic with that of opulence and luxury. Leaning into that aesthetic, the Day-Date 40 ref. 228398TRU’s dial is also iced-out, with its entire surface being pavé-set with diamonds, and its Roman hour markers being replaced with more baguette-cut rubies for an additional burst of color. Powered by the automatic cal. 3255 automatic movement, the Day-Date ref. 228398TRU ensures a standard of accuracy and reliability befitting of its external beauty. An intensely rare watch, the ref. 228398TRU is a modern icon that upholds the Day-Date collection’s legacy as the ultimate Rolex.